As a follow up from money.co.uk’s Beauty Index 2021, our credit card spending experts reveal the UK’s most searched for beauty products for 2022. The index uses Google search data from more than 8,500 products from both luxury and high street retailers to reveal the most sought after beauty products in the UK this year.
If you are looking to add the must-have products to your collection you could consider a 0% interest credit card to spread the cost.
Topping the charts for search popularity is luxury perfume, Gucci Guilty. Launched in 2010, the fragrance has risen in popularity and is a firm favourite of the Italian fashion house. At £76, the full sized bottle (90ml) received 10% of the overall search volume from nearly 400 perfumes researched in 2021.
Category | Product | Search Volume (yearly) |
---|---|---|
Perfume | Gucci Guilty | 301,200 |
Serum | Clarins Double Serum | 195,600 |
Toner | Pixi Glow Tonic | 167,200 |
BB/CC Cream | Laura Mercier Tinted Moisturiser | 151,800 |
Foundation | Nars Sheer Glow Foundation | 133,300 |
Powder | Bareminerals Powder Foundation | 124,900 |
Makeup Remover | The Ordinary Squalane Cleanser | 98,900 |
Face Mask | Elemis Pro Collagen Cleansing Balm | 85,800 |
Self Tan | Isle Of Paradise Self Tanning Drops | 65,500 |
Concealer | Nars Radiant Creamy Concealer | 61,400 |
Mascara | Lancome Hypnôse Mascara | 59,600 |
Bronzer | Benefit Hoola Bronzer | 55,300 |
Brows | NYX Brow Glue | 52,590 |
Highlighter | Charlotte Tilbury Hollywood Flawless Filter | 51,300 |
Primer | Bobbi Brown Vitamin Enriched Face Base | 51,300 |
Blusher | Nars Blush | 49,400 |
False Eyelashes | Ardell Wispies | 38,300 |
Face Oil | Nuxe Huile Prodigieuse | 32,800 |
Setting Spray | Urban Decay All Nighter Setting Spray | 27,600 |
Eyeshadow | Natasha Denona Glam Palette | 25,800 |
Eyeliner | NYX Jumbo Eye Pencil | 22,930 |
If you are looking to add some Gucci Guilty to your fragrance collection alongside an overhaul of your makeup collection, then prepare for a big spend. The cost of the ultimate makeup bag totals £651.
With just 3,700 searches between them, Charlotte Tilbury's Hollywood Flawless Filter and Mac’s strobe cream was the most contested top spot. The cream highlight bases are both fan favourites with a combined search volume of 98,900 and both sit on the mid to lux end of the scale when it comes to the price at £34 and £25 respectively.
Social trends often impact a product's popularity with videos tagged “Tiktok made me buy it” racking up more than 8 billion views. Some social favourites made it to our most searched list, noted as ‘holy grails’ all over the internet, we saw products such as Bobbi Brown’s Vitamin Enriched Face Base top the charts in the primer category. The brand has more than 100 million tags on Tiktok alone with the most-liked video including Face Base racking up 1.8 million views.
Another fan favourite, Hollywood Flawless Filter from Charlotte Tilbury was the most searched for highlighter this year solidifying its success on Tiktok, where #chralottetilburyflawlessfilter has nearly 1 million views (919k).
And of course, one of the hottest products from last year's index and a huge internet star with 3.2 million views on Tiktok, Nars Radiant creamy concealer was the most searched for in its category.
It can be hard to keep up with the ever changing beauty trends and latest products on a budget. But mixing your kit with luxury and budget items is a great way to get the most out of your money and that's why we have revealed the most searched for beauty products for £10 or less.
Category | Product | Price |
---|---|---|
BB/CC Cream | Natural Collection Tinted Moisturiser | £2.99 |
Blusher | No7 Blusher | £8.95 |
Bronzer | E.L.F Putty Bronzer | £6.00 |
Brows | NYX Brow Glue | £6.50 |
Concealer | Maybelline Fit Me Concealer | £5.99 |
Eyeliner | NYX Jumbo Eye Pencil | £5.50 |
Eyeshadow | Revlon Colorstay Creme Eye Shadow | £6.99 |
Face Mask | The Ordinary Salicylic Acid 2% Masque | £9.75 |
Face Oil | The Ordinary “B” Oil | £8.50 |
False Eyelashes | Ardell Wispies | £4.75 |
Foundation | The Ordinary Serum Foundation | £5.70 |
Highlighter | NYX Born To Glow Liquid Illuminator | £8.00 |
Makeup Remover | The Ordinary Squalane Cleanser | £5.50 |
Mascara | Maybelline Lash Sensational Mascara | £9.99 |
Powder | Collection Pressed Powder | £2.49 |
Primer | NYX Born To Glow | £10.00 |
Serum | The Ordinary Niacinamide 10% + Zinc 1% | £5.00 |
Setting Spray | NYX Setting Spray | £7.00 |
Toner | The Ordinary Glycolic Acid 7% Toning Solution | £6.80 |
The winner when it comes to budget beauty, for a second year in a row is, The Ordinary. The cult skincare brand is a Zillennial favourite both in-store and online, with their simple no-nonsense approach to trending skincare. The brand was the most popular value product in a variety of categories including, serums, makeup remover, toner, face oil, face masks and even foundation.
Second spot goes to American makeup brand NYX, with its low cost but highly coveted products. Often sold out at beauty stands, NYX holds the low cost top spot for eyeliner, brow products, setting spray, highlighter and primer.
Year on year there is more expectation from consumers for brands to be up to standard when it comes to animal testing. Here are the most searched for beauty products classed as cruelty-free by PETA.
Category | Product | Price |
---|---|---|
BB/CC Cream | Laura Mercier Tinted Moisturiser | £33.00 |
Blusher | Milani Baked Blush | £11.00 |
Bronzer | Charlotte Tilbury Hollywood Contour Wand | £29.00 |
Brows | NYX Brow Glue | £6.50 |
Concealer | The Ordinary Concealer | £4.90 |
Eyeliner | NYX Jumbo Eye Pencil | £5.50 |
Eyeshadow | Natasha Denona Glam Palette | £60.00 |
Face Mask | Omorovicza Silver Skin Saviour | £69.00 |
Face Oil | Sunday Riley Ceo Glow | £68.00 |
False Eyelashes | Ardell Wispies | £4.75 |
Foundation | Charlotte Tilbury Airbrush Flawless Foundation | £34.00 |
Highlighter | Charlotte Tilbury Hollywood Flawless Filter | £34.00 |
Makeup Remover | The Ordinary Squalane Cleanser | £5.50 |
Mascara | Urban Decay Perversion Mascara | £21.00 |
Powder | Hourglass Ambient Lighting Palette | £61.00 |
Primer | Charlotte Tilbury Wonderglow | £39.00 |
Self Tan | Isle Of Paradise Self Tanning Drops | £19.95 |
Serum | The Ordinary Buffet | £11.75 |
Setting Spray | Urban Decay All Nighter Setting Spray | £26.00 |
Toner | Pixi Glow Tonic | £18.00 |
Perfume | Le Labo Santal 33 | £141 |
So whether you are looking to expand your collection, find the most loved affordable products or make sure your purchases are cruelty-free, you have a variety of options and an industry working to provide more each year.
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James is our senior personal finance editor and has spent the past 15 years writing and editing personal finance news. He has previously written for ReachPLC, was money editor of Mirror Online and Yahoo Finance UK, and has recently been quoted in City AM, Liverpool Echo and Daily Record as well as featured on national radio shows TalkRadio and the BBC.
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