Business guides

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Two colleagues discuss their work while sitting on a sofa and looking at a shared laptop.

What is market research and why it matters for new businesses

Discover how market research can help you better understand your customers and competition and get to grips with the latest market trends.

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Woman working on a laptop scrutinising paperwork.

How to define the target market in your business plan

All businesses need a target market. But how do you work out who your target market is? Find out with our comprehensive guide.

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Shopkeeper behind his counter ponders his business opportunities.

What is cash flow and why is it important to a small business?

Find out how to stay on top of your cash flow and why it’s a crucial part of running a business.

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A smiling businessman leaning back in his seat with his hands behind his head.

9 key sections of an effective business plan explained

Create a successful business plan to turn your ‘eureka’ ideas into reality. This guide outlines all the essential elements you need to include.

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A worried-looking woman looks at paperwork.

7 crucial mistakes to avoid when writing a business plan

A business plan can boost your firm’s chances of success, but get it wrong and you could damage your company. Here’s what to avoid when writing your plan.

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Man writes in a book. In front of him is an open laptop.

What is a business plan and why every entrepreneur needs one

Crafting a business plan boosts your chances of running a successful business and helps secure funding for your venture. Begin developing your plan today.

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