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How to do market research for a small business in 7 simple steps

Whether you’re a startup, launching a fresh product or just want to improve, market research connects you with your customers. Here’s how to do it.

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Two colleagues discuss their work while sitting on a sofa and looking at a shared laptop.

What is market research and why it matters for new businesses

Discover how market research can help you better understand your customers and competition and get to grips with the latest market trends.

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How to create financial projections for a business plan in 6 steps

The financial forecast is a crucial part of every business plan. Learn how to create one and the key details you need to include.

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Shopkeeper behind his counter ponders his business opportunities.

What is cash flow and why is it important to a small business?

Find out how to stay on top of your cash flow and why it’s a crucial part of running a business.

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Woman working on a laptop scrutinising paperwork.

How to define the target market in your business plan

All businesses need a target market. But how do you work out who your target market is? Find out with our comprehensive guide.

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"Cashflow projections" written on a piece of paper

What is a cash flow forecast and how can you create one?

Discover our 4-step plan for creating a cash flow projection for your business plan.

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