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Are these the fittest influencers on Earth?

This year the 2020 CrossFit Games have been split into two stages: an online competition and in-person finals in California. With many of the athletes streaming their workouts online, the broadband experts at money.co.uk were keen to find out how much this year’s competitors could earn from their social media following.

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The coronavirus pandemic stopped sports competitions across the world in their tracks this year. With cancellations and postponements of some of the world’s biggest sporting events, it’s encouraging to see CrossFit HQ have amended the Games’ format to ensure they can go ahead safely.

Harnessing the power of social media and the internet, CrossFit HQ has split this year’s 2020 CrossFit Games into two stages: an online competition in Athletes’ home countries from which the top five men and top five women will advance to the in-person finals in California that’ll crown the Fittest Man and Fittest Woman on Earth.

With many of the 60 athletes live streaming their workouts on Instagram, the broadband experts at money.co.uk were keen to find out how much this year’s competitors could earn from their social media following.

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Using a recent study which suggests that each follower on Instagram is worth an estimated £0.0033 ($0.0043 USD), we calculated how much they could potentially earn through Instagram*.

Potential earnings: Men competing in the 2020 CrossFit Games

At the top of the leaderboard going into the in-person finals and for potential Instagram earnings is Mat Fraser. After winning the CrossFit Games in 2016, 2017, 2018 and 2019, Fraser has managed to gain a social media following of over 2.2 million. Known for dominating the field in previous years, the American CrossFit athlete could be earning £7,305 ($9,518 USD) per snap on social media.

Up next in terms of potential Instagram earnings is Noah Ohlsen, who also sits in second place on the leaderboard going into the in-person finals. As a result of his 708K followers on Instagram, Ohlsen could potentially be earning £2,337 ($3,045 USD) from each post on Instagram.

Brent Fikowski is next for potential instagram earnings, despite placing 15th on this year’s leaderboard. Fikowski, who finished 2nd in 2017, has amassed over 633K followers on Instagram and as a result could potentially be earning around £2,092 ($2,726 USD) per photo. 

At the other end of the earnings leaderboard is Luke Schafer. Despite ranking 46th in the world, Schafer’s 2,600 followers may be earning him just £9 ($11 USD) per post. 

Potential earnings: Women competing in the 2020 CrossFit Games

Unlike the men, ranking highly at the CrossFit games does not directly translate into more followers on social media for female contestants.  

At the top of the potential earnings is Sara Sigmundsdottir. The Icelandic athlete who has been competing as an individual athlete at the World Games since 2015, has over 1.8m followers and is potentially earning £6,153 ($8,017 USD) per Instagram post. Despite the high following and potential earnings, Sigmundsdottir is currently ranking in position 21 at the 2020 CrossFit Games.

Second on the Instagram earnings leaderboard is fellow Icelandic athlete Katrin Davidsdottir. Currently ranking 4th in this year’s CrossFit Games, Davidsdottir also has over 1.8m Instagram followers and is potentially earning £6,039 ($7,869 USD) per social post.

In third place for potential earnings is Tia-Clair Toomey. The Australian athlete, who has famously trained alongside male champion Mat Fraser in the United States during lockdown, has also amassed over 1.4m followers. Not only is Toomey currently ranking first in the women’s 2020 CrossFit Games, she’s also potentially earning £4,777 ($6,225 USD) per Instagram post.

Men vs Women: Social earnings

The 2020 CrossFit athlete with the most followers is Mat Fraser. The American athlete who has dominated the games for several years has over 1.5m more followers than the next most-followed male athlete, and over 350K more followers than the most followed female.

Despite Fraser’s significant lead on social media followers, on average female CrossFit athletes' potential earnings on social media are double their male counterparts.

On average, a female 2020 CrossFit Games athlete has 357,554 followers and potentially earns £1,180 ($1,537 USD) per post. In comparison, the average male 2020 CrossFit Games athlete has 189,167 followers and could earn £624 per post ($813.42 USD).

How to watch the 2020 CrossFit Games

For the first stage of the 2020 CrossFit Games, athletes have shared videos of their workouts on their own social media accounts. For the in-person finals, CrossFit HQ have stated on their website that the event will be streamed live online and on television.

If you’re considering watching the 2020 CrossFit Games Final online, you may want to compare broadband deals and upgrade your package so you can stream faster.

These broadband deals could offer faster speeds, better download limits and save you money. Compare broadband here to switch to one that will improve your service.

Methodology

* All earning figures stated in this report are estimates based upon follower numbers and the estimated value of each follower (£0.0033).

We used the CrossFit Games website to determine this year’s athletes and their Instagram accounts. We then used Socialblade to determine the number of followers each of these has, before multiplying the number of followers with the estimated value of each follower (£0.0033). This calculation gave us the potential earnings per Instagram post.

The earnings per post data was retrieved from this research into influencer earnings of Love Island contestants, which is based off of a 2019 study from emarketer.

For international earnings we used Google’s currency calculator to determine the estimated value of each follower:

  • $0.0043 USD

  • $0.006 AUD

  • $0.0057 CAD

  • €0.0036 EUR

Follower data and currency data was collected on 05/10/2020.

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