The most searched for luxury cars around the world

From Aston Martin to Rolls-Royce, we looked at search data to find the most sought after luxury cars around the world.
Share this guide
A graphic which reads: Most searched for luxury cars around the world.

Every petrolhead has a dream car. For some it’s a cool classic motor, for others it’s an exotic supercar – but there are those who have something altogether more classy in mind.

Luxury cars are all about the finer things in life, offering plenty of leg room and plush interiors to help get you from A-to-B in total comfort. While they come with a pretty hefty price tag, what are the worlds most lusted after luxury motors, if money were no option?

Whether you’re driving a Rolls-Royce or a Renault Clio, compare car insurance to see if you could save money with a cheap car insurance deal from

Our research found that the Tesla Model S is the world's most wanted luxury car, topping the wish-lists in 29 different countries. Meaning that the zero emissions Tesla is significantly more desired than uber-luxurious brands like Rolls-Royce, Aston Martin and Bentley.

Updated 8 February 2021
ModelNumber of countries
Tesla Model S29
Audi A822
BMW X719
Porsche Panamera17
Range Rover SVR15
Rolls-Royce Phantom10
Range Rover Vogue6
Rolls-Royce Cullinan3
Jaguar XJ3
Bentley Continental GT3
Lincoln Navigator2
Bentley Bentayga2
Aston Martin Vantage2
Lexus LS1
Aston Martin DB111

The brainchild of tech entrepreneur Elon Musk, Tesla is the world's best-selling plug-in and battery electric car manufacturer. Introduced in 2012, the Model S is Tesla’s flagship model, blending cutting edge technology with a luxurious design while still delivering high-end performance - and it’s eco-friendly to boot.

Other models that performed well in the study were the Audi A8, BMW X7, and the Porsche Panamera, as well as the favourite among rappers and football players, the Range Rover, which had several variants rank highly.

Heritage brands including Rolls-Royce, Bentley, Jaguar, and Aston Martin also featured among the world’s most desired luxury cars, albeit towards the middle and end of the table, perhaps showing how much consumer habits have changed in recent years.

We mapped the results of our research to give an ‘at-a-glance’ view of the most wanted luxury cars in 148 countries around the world.

You can also explore the data in the interactive table at the bottom of the page.

A map showing every country's most desired luxury car.
Map graphic - Africa's most desired luxury vehicle.
Map graphic - Asia's most desired luxury vehicle.
Map graphic - Europe's most desired luxury vehicle.
Map graphic - North America's most desired luxury vehicle.
Map graphic - Oceania's most desired luxury vehicle.
Map graphic - South America's most desired luxury vehicle.

Whatever car you drive, make sure you find insurance that covers everything you need as cheaply as possible by comparing policies.


An analysis of worldwide average monthly search data using ahrefs keyword explorer - correct as of 5th Feb 2021.

Most searched luxury cars were found using the average monthly searches in each country for each model over the last 12 months.

Creative Commons Logo

About Salman Haqqi

Salman is our personal finance editor with over 10 years’ experience as a journalist. He has previously written for Finder and regularly provides his expert view on financial and consumer spending issues for local and national press.

View Salman Haqqi's full biography here or visit the press centre for our latest news.