From Aston Martin to Rolls-Royce, we looked at search data to find the most sought after luxury cars around the world.
Every petrolhead has a dream car. For some it’s a cool classic motor, for others it’s an exotic supercar – but there are those who have something altogether more classy in mind.
Luxury cars are all about the finer things in life, offering plenty of leg room and plush interiors to help get you from A-to-B in total comfort. While they come with a pretty hefty price tag, what are the worlds most lusted after luxury motors, if money were no option?
Our research found that the Tesla Model S is the world's most wanted luxury car, topping the wish-lists in 29 different countries. Meaning that the zero emissions Tesla is significantly more desired than uber-luxurious brands like Rolls-Royce, Aston Martin and Bentley.
|Model||Number of countries|
|Tesla Model S||29|
|Range Rover SVR||15|
|Range Rover Vogue||6|
|Bentley Continental GT||3|
|Aston Martin Vantage||2|
|Aston Martin DB11||1|
The brainchild of tech entrepreneur Elon Musk, Tesla is the world's best-selling plug-in and battery electric car manufacturer. Introduced in 2012, the Model S is Tesla’s flagship model, blending cutting edge technology with a luxurious design while still delivering high-end performance - and it’s eco-friendly to boot.
Other models that performed well in the study were the Audi A8, BMW X7, and the Porsche Panamera, as well as the favourite among rappers and football players, the Range Rover, which had several variants rank highly.
Heritage brands including Rolls-Royce, Bentley, Jaguar, and Aston Martin also featured among the world’s most desired luxury cars, albeit towards the middle and end of the table, perhaps showing how much consumer habits have changed in recent years.
We mapped the results of our research to give an ‘at-a-glance’ view of the most wanted luxury cars in 148 countries around the world.
You can also explore the data in the interactive table at the bottom of the page.
Whatever car you drive, make sure you find insurance that covers everything you need as cheaply as possible by comparing policies.
An analysis of worldwide average monthly search data using ahrefs keyword explorer - correct as of 5th Feb 2021.
Most searched luxury cars were found using the average monthly searches in each country for each model over the last 12 months.