How we order our comparisons

Everything you need to know about how we order our product tables

What do we mean by most popular?

We measure popularity by how many unique clicks each listing has had in the last 30 days. In tables by sorted by 'most popular' the listings with the most unique clicks appears at the top of the table, and those with the fewest are at the bottom.

What do we mean by top?

Our comparisons are sorted with top listings appearing at the top of the page when you first visit each table. You can check how each table is sorted, and what criteria we use to determine 'top' by looking above each comparison table. You can refine your results and change how the listings are sorted here too.

What does affiliated mean?

Affiliated products are products we have a commercial agreement with.

You don't pay any extra for the products, and the deal you get isn't affected by the agreement, although we may get a commission when you click through to a listing or go on to purchase it.

Who are our partners?

Our partners include a range of financial organisations, and we work with them regularly to help you find the best deals.

We have a commercial agreement with these partners, so we may get a small commission if you purchase one of their products,

The deal you get isn't affected by this, and there aren't any hidden extra charges for you.

How do we order tables?

If you sort a table by 'affiliated products', our most promoted listings appear at the top of the table and our least promoted at the bottom.

The tables for business loans and business credit cards are ordered based on two things:

  1. Our lender performance, such as how many applications a lender successfully funds.

  2. Our commercial arrangement with each lender, which plays a smaller part.

Neither is about which product is cheapest or best for your business.

The order for the tables of consumer investment products is based on a bidding system with our partners.

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