Investment ISAs are tax-efficient wrappers for long term investments. You may get back less than you pay in because your capital isn't guaranteed and charges may apply. Your personal circumstances will determine how much tax you pay on your investments and returns; tax laws may change.
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Keeping up with inflation should be the minimum goal for your savings - fall behind and your money will actually be losing value. The problem is finding which account will give you the best return. An Investment ISA might just be the answer.