Check out our new HQ

See behind the scenes of where we work and play.

Show me around

Work with us and you will be based at our HQ in a stunning castle in Cirencester or a buzzing office in central London. We offer fantastic career opportunities, amazing work and leisure spaces, social events that pack a punch, a gym, sports clubs, pool table, plenty of caffeine and Beer Friday!

We are a passionate bunch and even great customer feedback and the awards we win do not stop us striving to be the best. Sound like you would fit in? Come and join us at what is officially one of the best places to work in the UK.

We are always on the hunt for super talented, enthusiastic people to help keep us at the top of our game. If you think you fit the bill for any of these roles on offer, do not delay and send us your CV.

User Research Lead - Cirencester

Working for, you will be responsible for developing a UR strategy that will help us understand our customers` thought processes. You will bridge the gap between issues and opportunities identified by our Web Analyst and the solutions delivered by our UX Team, so we deliver what users actually need and not what we think they want.

This is a role for a proactive User Researcher Lead who also has the ability to map customer journeys and the experience to identify the most appropriate form of user research for all our unanswered questions.

You will be working with other User Researchers across all of ZPG, sharing knowledge and best practice based on qualitative and quantitative data that you have gathered and helping improve our product in a UCD approach.

Key responsibilities

  • Conduct and guide user research in order to understand the needs of our customers
  • Conduct qualitative research to uncover the underlying reasons why people do what they do on our website, their opinions and motivations
  • Conduct qualitative research to uncover attitudes, opinions, behaviours, etc.
  • Identify appropriate A/B and multivariate split tests to run
  • Work with BI team to ensure all customer journeys are tracked and monitored appropriately
  • Work with User Researchers with in the Scrum Team(s) to ensure solutions meet the desired objectives,
  • When and where appropriate conduct user research as part of the Scrum Team(s).
  • Liaise with internal stakeholders to ensure their needs are met
  • Help ensure continuity of customer experience across our website
  • Assist in improving the customer journeys and overall experience across the site
  • Assist in identifying opportunities to improve the customer experience
  • Assist with improving revenues without negatively impacting the user experience
  • Report issues and opportunities to the Management Team
  • Have a natural curiosity to uncover the undiscovered

Essential skills

  • A passion for improving the customer experience
  • Previous user research experience in a B2C role
  • Strong understanding of usability and user experience principles and techniques
  • Recognise the most appropriate user research methodology for each situation
  • To be able to understand data and make appropriate business decisions
  • Ability to draw hypothesise from data
  • A self-starter who can research and identify opportunities
  • Excellent numeracy & statistical skills
  • Excellent communication skills
  • An understanding of SEM and PPC
  • Extensive experience in using analytic tools (such as Google Analytics)
  • Customer journey mapping
Send us your CV

Our offices
Head office
The Castle,
Cecily Hill,

London office,
The Cooperage,
5 Copper Row,

Why check with us?

We don't sell your data

We don't sell your personal information, in fact you can use our site without giving it to us. If you do share your details with us, we promise to keep them safe.

We check out every company we list

Our data experts check the companies we list are legit and we only add them to our comparisons when we're happy they've satisfied our screening.

We're a team of money experts

We're totally passionate about giving you the most useful and up to date financial information, without any fancy gimmicks.

We use cookies to improve our service and allow us and third parties to tailor the ads you see on and other websites. By continuing you agree to our use of cookies. Find out more.

OK, I accept

Our website is completely free for you to use but we may receive a commission from some of the companies we link to on the site. How works. is a trading name of Dot Zinc Limited, registered in England (4093922) and authorised and regulated by the Financial Conduct Authority (415689). Our registered address is: The Cooperage, 5 Copper Row, London, England, SE1 2LH. We are classed as a credit broker for consumer credit, not a lender.

Copyright © Dot Zinc Limited 2018. All rights reserved.