Visa is testing a card which features a display and keypad, in the hope that it can reduce fraud.
A new Visa credit card is being trialled by employees of financial services firm Deloitte, which could potentially tackle fraud.
The Emue Card features a keypad and display. Users type in their pin and a unique code is displayed, which is needed for the transaction. This means any fraudster who found the card would not be able to use it.
Card-not-present fraud - including internet and phone - is responsible for a large amount of card fraud in general, according to UK payments association Apacs. This is because these methods of payments do not require a pin number to be entered - all of the necessary information is on the card.
However, the new Visa card could potentially reduce this problem by making all transactions require pin entry. The firm is also attempting to use the technology to reduce card fraud taking place abroad, another growth area for fraud.
"The card needs to be globally compatible: that means embossed characters for mechanical swipes, a magnetic strip for systems that require a signature, the fixed three digit security code and now the unique four figure code," Visa head of innovation Sandra Alzetta told the BBC.
"You have to remember that our cards work across the world and not every country or retailer has access to the level of technology we might be used to."
