A new survey has revealed the technological terms that most confuse consumers.
The top ten technological words which prove a headache for the British public have been revealed in a new study.
Research by The Gadget Helpline found that words like dongle - a portable device that can be plugged into a computer to provide a service such as an internet connection - were the most likely to confuse consumers. Other problematic terms included cookie - a piece of information stored on a user's computer to save preferences for a website - and WAP - mobile internet.
The firm has joined forces with the Plain English Campaign in calling for technology firms to use less jargon.
"We need to pull our head out of the digital clouds and use plain English," Peter Griffiths, campaign secretary for the Plain English Campaign, told the BBC. "If changing the name isn't an option then a glossary of terms would work. Not only does it explain the language, but it's a nice way of learning for people who don't have such a good grasp of the language."
The Plain English Campaign - an independent organisation - has helped a number of bodies with their English in the past. Last month, it visited Scottish Borders Council in order to help it produce clearer and more concise reports, following criticism of a consultation paper it released last year.
