Shopping trends are the subject of a new report from an academic.
A new academic study has revealed that women are more likely to blow their budgets through unsustainable borrowing and spending at times when they are suffering from PMS.
The report, from Karen Pine at Hertfordshire University, revealed a persuasive trend linking so-called "impulse buys" to the luteal phase, the days leading up to menstruation. Some of the women polled by the academic even said that they had previously spent £250 during the phase.
News of the spending link follows the release of a report from charity Credit Action. The data showed that Britons hold a collective personal debt of almost £1.5 trillion, with each household owing around £10,000 on unsecured debts, including those from cards and personal loans.
Commenting on the report, Fiona Cowood, features editor at women's magazine Cosmopolitan, said: "I think maybe it might be worth marking it in your diary and making a bit of a mental note to yourself that if you are feeling that you’re getting the kind of urge to go spending to keep your credit card in your purse and think seriously about what you might be tempted to buy.
"[If] you've got some symptoms of PMS, you're better off going for a swim, or for a run, or to the gym or just doing some kind of activity that takes your mind off it."
Ms Pine interviewed 400 women for her study.
