
Priced at just 100,000 rupees, the eco-friendly Tata NANO has sparked interest from around the world.
Designed to bring four-wheel travel to India’s motorbike-obsessed masses, the newly launched Tata ‘NANO’ is officially the world’s cheapest car.
With the basic model priced at a mere 100,000 rupees plus tax (approx £1,337) for the first 100,000 owners, the NANO is already stirring up a storm both in India and around the world.
Officially unveiled by Tata Motors’ chairman, Ratan Tata, yesterday at the Delhi Auto Expo, the first batch of NANOs are set to roll onto garage forecourts in July. Interested parties will, however, be given the opportunity to pre-book their budget-vehicle between 6th and 25th April, provided they can part with the near-100% deposit required.
Dubbed ‘the people’s car’ by its manufacturers, Tata’s low-cost, eco-friendly NANO sits at just over 3 meters long, is fitted with a 33bhp two-cylinder petrol engine, seats 4 and has a top speed of 65mph (105km/hr).
The basic model is just that; by forfeiting ‘luxuries’ such as air conditioning, power steering and airbags, Tata have managed to drive down production costs and achieved their goal of creating a highly affordable vehicle.
However, while the NANO will be the first car to fall within the financial means of many middle-class Indians it’s unlikely to revolutionise the country’s transport system any time soon as while the demand is there, the production capability isn’t.
After experiencing a number of issues with their factories, Tata look set to complete just 50,000 vehicles within the next 12 months. Their new production facilities aren't expected to be ready until Spring 2010 at the earliest.
However, this limited availability is doing little to dampen interest and Tata Motors have already announced plans to use a lottery system to pick the lucky recipients of the first batch.
In fact, the level of interest expressed by parties from around the world has prompted Tata to embark on US and European models, with the latter looking set to be available from 2011.










