15 a Loaf for Britain's Most Expensive Bread

by Charlotte Cardingham
Posted by Hannah on 8 December 2008
15 a Loaf for Britain's Most Expensive Bread

Britain's most expensive bread is now on sale in Harrods.

Described by it’s creator as "the Rolls-Royce of loafs", Britain’s most expensive bread has today gone on sale in exclusive department store Harrods.

Priced at a princely £15, it defies credit crunch logic at more than ten times the price of a regular supermarket loaf. However, despite it’s exorbitant price tag it’s expected to be incredibly popular with those looking for something a little more luxurious this Christmas.

According to Chris Beaney, President of the National Association of Master Bakers, lavish loafs of this caliber are becoming all the more popular with those who can afford to splash out.

The Roquefort and Almond sourdough is made from the best quality flour available. Sourced from a specialist miller in Wiltshire it contains no artificial flavours, additives or emulsifiers and is described as ‘grade A’.  What's more, the bread is flavoured with the finest Roquefort cheese imported at £15 a kilo from rural France

The loaf was created by Master baker and celebrity chef Paul Hollywood who professed :

"I know it's the credit crunch and bread is obviously a staple known for being cheap but it's a fantastic loaf – the best I've ever made.

"We've been conducting tastings in local delicatessens near us and the feedback is amazing – everyone loves it.

"I personally don't think there's any harm in pushing the boat out and using top quality ingredients."


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Your Comments

Patricia F A Edness BERMUDA
on 21 Dec 2008 19:00
Is Harrods in need of money
Irving Shaw
on 12 Dec 2008 12:30
Almonds & Roquefort, no thanks. Walnuts and Roquefort is another story, a marriage made in heaven. Oddly the photo doesn't show signs of either the nuts or cheese, perhaps the creator is nuts.
on 11 Dec 2008 03:25
thats pretty ridiculous no bread is worth that much dont care how good of a chef you are
on 9 Dec 2008 20:29
I'd like to try it! Go in with a few friends...I mean, who eats a whole loaf of bread? With a nice cup of tea and softened butter...you could probably get the cost per person down to about 4 or 5 bucks. Life's short and life's hard...enjoy when you can.
on 9 Dec 2008 20:23
it better have flour made of gold to cost that much....i am from texas and i am a simple person so judt give me my cornbread or biscuits any day
Elizabeth Olshin
on 9 Dec 2008 20:20
Out of curiosity and because I am a BIG bread lover I would buy at least one loaf!!!
on 9 Dec 2008 20:17
How many hungry people could $22 feed? Buying this would definitely be a classic example of not being a good steward of money.
on 9 Dec 2008 18:57
can anyone say "ridiculous" ?
Sensible Sarah
on 9 Dec 2008 18:49
You're NUTS!!!
Carol Brown
on 9 Dec 2008 18:46
People may want to check out the bread bakery in Cohasset, California, where Larry Jansen does all the baking of different varieties of bread using no yeast, only a starter, and most of the time, whole wheat that he mills himself. People rave about his bread. His father, Roger Jansen, built the grist mills for his son. He keeps the price of his bread affordable to the average person.
on 9 Dec 2008 18:39
Can you say "Let them eat cake?"
on 9 Dec 2008 17:19
Maybe i should start selling all my home made breads with exceptional local organic ingredients
on 9 Dec 2008 16:58
I'm on board, at least once. The rest of you obviously don't appreciate what a good loaf of bread is worth. Only a bread lover would understand.
dd in tampa,fl
on 9 Dec 2008 16:58
We shouldn't be haters....we shouldn't tell anyone how to spend their money. I hope that I can soon buy this bread, regularly for a family of five with two teenagers.....Ha! Enjoy~~
on 9 Dec 2008 16:34
Hey, someone out there paid good money for a "Chia Pet" ...a terra cotta nothing that grew grass for ones entertainment...bread must be a step up! They'll be charging it or using a Cash Advance at 28% Interest so maybe $22 is cheap to begin with?
on 9 Dec 2008 16:03
How anyone could be so wasteful when its a known fact that half the world is starving and our own country is being devastated by huge loss. Send that money to someone who can by 22 loaves of bread and will share it.
on 9 Dec 2008 15:40
Buut does it make a good irish bacon butty?
on 9 Dec 2008 13:39
well, since the Brits don't know how to cook, other than Harrods most expensive fish and chips down their basement, this $22 bread will do. Paul Hollywood's bread crumbs for the poor..send it to the 3 Detroit execs begging for bail out..they are soon to lose their jobs
on 9 Dec 2008 13:34
let them eat a $22. bread! bah humbug
M. Austin
on 9 Dec 2008 13:29
If someone is willing to spend $22 on a loaf of bread, just imagine what other bull they are buying. Maybe they should take that money and line a litter box. At least then it would get more use out of it!
on 9 Dec 2008 13:13
In this time of an "economy crunch," it's rediculous to be "crunching' on that.
addy meade
on 9 Dec 2008 12:40
this is so out of real life, it deservs no coment
h jackson
on 8 Dec 2008 22:55
more money than sense