The credit crunch is causing many to attempt to negotiate discounts for goods and services.
A clear majority of Britons are turning to a rather unfamiliar way of saving money: haggling.
New research from Experian has found that 57 percent of adults feel more willing to haggle in their day-to-day lives than they did just 12 months ago, prior to the onset of the current economic slump.
When asked where they were planning to negotiate discounts, 47 percent identified retailers as a potential target, while 16 percent earmarked loan providers and other financial services firms.
Jim Hodgkins, managing director of Experian-owned CreditExpert.co.uk, commented: "The credit crunch appears to be having a significant effect on our haggling behaviour and as our wallets feel the pinch, we are less willing to settle for the advertised price.
"As many people don't understand financial products in the same way they do consumer goods, they lack the confidence and know-how to be able to get a better deal. Reviewing and understanding your credit status can put you in a stronger position as lenders will sometimes give the top rates and deals to those with the best credit ratings."
Experian also found that 77 percent of Britons believe that "confidence is key" for successful haggling.
