Made wary by volatile markets, many savers are switching their investments to low-risk funds, Prudential has claimed.
UK consumers are increasingly switching their savings to "safer" investments in the wake of the credit crunch, new research has suggested.
According to Prudential, a change in attitude caused by the recent volatility on stock markets has been reflected in sales of Individual Savings Accounts (Isas).
The insurer conducted a poll of UK Independent Financial Advisers (IFAs) over the course of its research.
Around 60 per cent of IFAs said that a majority of their clients were becoming more risk-averse when it comes to their Isa investments.
The study showed that the "cautious managed" sector of stocks and shares Isas - seen by many as less "risky" than other types of funds - has become much more popular recently.
Gary Shaughnessy at Prudential said: "Stock market volatility is changing attitudes to risk among investors but the change in attitude should not necessarily mean a switch away from equity investing.
"All the evidence shows that in the long-run equities outperform cash and that investors who stay out of the stock market are not necessarily maximising their potential returns."
